Breathe. Resist. was founded in 2008 by Jess Five out of a passion for art and punk rock. They came up with the name "Breathe. Resist." as the name for their shop by realizing to achieve social change a person needs to breathe to stay alive and needs to resist conforming to society and becoming apathetic. They aims to create radical artwork that gets people thinking and talking about issues rather than alienating each other. Jess wants folks to realize there is no abstract "them" or "they" but only you and me.